As one of the newest members of the Emanation, I’d like to congratulate the entire team on being awarded mid-size PR agency of the year and overall agency of the year at the PR Week Awards last night.

You often hear the expression “the whole is greater than the sum of its parts” and I think that’s incredibly true at Emanate. This is a team that works together and often plays together. A team that pitches in to make sure no one is left alone with lots of work to do. A team that is ready to go to the ends of the earth to help clients. A team that really cares about one another…and the quality of the work we deliver.

When I first joined Emanate I was struck by the willingness – no, desire - every single member of the team had to share a great idea or keep working until a program was perfect. I was amazed at how well people in different offices worked together. I was impressed by the obvious “all for one” attitude. And I’m still motivated and excited by the energy in the office every single day (ok, today, after a night of celebrating may be the odd exception).

Being named PR Week Agency of the Year is a public recognition of something we all already knew: when you work together and look out for one another – and deliver great work in the process – anything is possible.
Congratulations ‘Nation!

Kim Friedman

Intellectually I know Spring is coming but looking at the dirty heaps of snow here in NY, I just can't buy it. At Emanate we'd say, Mother Nature's critical IQ:EQ balance is off.

As communications pros develop plans for their companies, products or services, crafting a strategy and story that strike the right balance between intelligent, rational information and the emotional or 'warm and fuzzy' is a challenge. The perfect ratio is different for every sector and every category. And the right ratio today may not be the right one for next week based on ever-changing world events, economic reports, seasonality and competitor activity.

We've all seen the company that spends too much effort communicating CSR while forgetting to drive home what their business does better than any other. How about the brand that creates a wildly popular social media campaign that doesn't link to what the brand actually stands for? Or, the company that touts its business performance but fails to connect with is customers on a personal, emotional level. Too much of either IQ or EQ and it's overkill, wasted marketing dollars. Too little of one or the other and it's an opportunity missed.

We're focused on helping companies and brands with simple methodologies that identify the right IQ:EQ because we know that the right balance creates spend efficiencies and bottom-line results.
Back to Mother Nature -- if you want me to buy into Spring's approach you're going to have to show me more. Throw us a warm day or two or a few green shoots peeking through the snow and I'll be sold.


Kim Sample