Striking the Right Balance
Emanate PR – March 5, 2010
Intellectually I know Spring is coming but looking at the dirty heaps of snow here in NY, I just can't buy it. At Emanate we'd say, Mother Nature's critical IQ:EQ balance is off.
As communications pros develop plans for their companies, products or services, crafting a strategy and story that strike the right balance between intelligent, rational information and the emotional or 'warm and fuzzy' is a challenge. The perfect ratio is different for every sector and every category. And the right ratio today may not be the right one for next week based on ever-changing world events, economic reports, seasonality and competitor activity.
We've all seen the company that spends too much effort communicating CSR while forgetting to drive home what their business does better than any other. How about the brand that creates a wildly popular social media campaign that doesn't link to what the brand actually stands for? Or, the company that touts its business performance but fails to connect with is customers on a personal, emotional level. Too much of either IQ or EQ and it's overkill, wasted marketing dollars. Too little of one or the other and it's an opportunity missed.
We're focused on helping companies and brands with simple methodologies that identify the right IQ:EQ because we know that the right balance creates spend efficiencies and bottom-line results.
Back to Mother Nature -- if you want me to buy into Spring's approach you're going to have to show me more. Throw us a warm day or two or a few green shoots peeking through the snow and I'll be sold.
Kim Sample
Re-Born in 2010
Emanate PR – February 5, 2010
With the Chinese New Year steadily approaching, it was a time for us to reflect on who we’ve become as an agency in the four short years we’ve been in business. 2010 is the Year of the Tiger. And with that, comes someone born to be brave, adventurous, self-assured, optimistic and passionate. Someone who is rebellious, dynamic, unpredictable and charming. Someone who likes a little competition, is a natural leader, has a strong sense of dignity and intelligence. And above all else, is proud of being different from others.
If you are a fellow Emanator or you’ve worked with one, it’s hard to miss the striking similarities of our personality with those born in the Year of the Tiger. We bring passion to all we do. We celebrate our unique culture and way of working. We’re optimistic about what we can deliver and where we have the right to play. We have a sense of irreverence and rebelliousness when it comes to having fun. We bring dynamism to everything we do. And most of all, we’re proud of who we are and what we bring to the table.
As we embark on the year ahead, change is all around us: we now sit on both sides of the ocean (hello London office!), in nicer chairs and digs (hello new office space!) and at award dinners that will hopefully parlay into major achievements for the little agency that could (
hello PR Week – Mid Size Agency of the Year nomination!).
I know we were technically born in the Year of the Dog (2006) but I think it’s safe to say there’s been something of a re-birth stirring around these parts…2010, hear us roar!
Blair Meisels
