EMANATE
AND TOPAZ PARTNERS JOIN FORCES
Emanate is pleased to
announce that Topaz Partners, a leading Massachusetts-based technology
communications firm, has joined the agency.
The addition of the Topaz Partners team and their clients provides Emanate with
an immediate presence in the Boston
area and a compelling integrated marketing communications offering for
technology companies in a range of markets. Current clients of Topaz Partners
will continue to benefit from their teams’ deep industry expertise, including enterprise
IT, semiconductors, security and data protection, marketing technologies, software
development, mobile communications, and digital media, augmented by additional
resources and international perspective brought by the Emanate team. In addition, the partnership enables Emanate
to enhance its support for current and future clients in financial services,
travel and hospitality, consumer technology and other industries in which a
strong technology and innovation proposition represents a competitive
advantage.
“All of
us at Emanate are very pleased to welcome the Topaz Partners team and clients to
the agency,” said Kim Sample, CEO of Emanate.
“We’re already seeing valuable synergies emerge that will create
long-term business benefits to our agency and the clients we serve and deliver exciting
professional development opportunities for our combined staff.”
“Now more
than ever, the ability of brands regardless of industry to accurately and
attractively represent the technologies supporting their products and services
is critical to establishing relevance,” continued Sample. “This combination of Emanate’s communications
and integrated marketing capabilities and Topaz Partners’ focused technology
expertise will enable us to deliver more robust communications strategies and
support and leverage a wider set of integrated channels as we help clients find
the shortest path to success.”
Topaz
Partners, which was founded in 2002, is led by a team of senior counselors with
backgrounds in public relations, marketing, investor relations, social media,
print and broadcast journalism, and IT management. The agency was ranked the #1 mid-sized tech
PR firm in 2008 in PR Source Code’s survey of 800 IT journalists.
“With the
constant evolution in the technology sector, a proliferation of new products
and markets, and the blurring of lines between the technology we use at home
and at work, the team at Topaz Partners was seeking an opportunity to evolve
the services and expertise we offer,” said Topaz co-founder Tony Sapienza. “Emanate’s reach, resources and reputation
add depth and dimension to the capabilities Topaz offers this expanding tech
marketplace and will help us to capitalize on opportunities in areas like
consumer tech and the application of technology in financial services and
health care.”
Following
a brief transition period, the team from Topaz Partners will operate under the
Emanate brand with Sapienza serving as Managing Director, Technology, reporting
to Sample. Topaz Partners’ popular
technology industry blog “Tech PR Gems” and podcast series will migrate to the
Emanate website www.emanatepr.com.
(April 2012)